ALICIA's Resume
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COPYWRITER
Professional Details
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Name ALICIA FLORES
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Age37 years
Hobbies
Languages
Contact Me
Summary
A creative and dedicated Copywriter with 7 years of work experience possessing stellar vocabulary and writing skills. Experienced in writing marketing materials such as websites, e-mails, brochures and catalogs. Ability to proofread, source images, research on various topics as and when required as well as manage multi projects.
My Skills Set
Work Experience
City National Bank
Copywriter
CA
- Take strategic and tactical input from marketing channel experts, project managers, senior copywriter, creative director and client; understand the goals, strategy, audience, offers, terms and conditions, product/service details and specifications of a given project.
- Gather any necessary research and other information (e.g., statistics, interviews, pricing information, technical product specifications, competitive information, etc.) needed to complete a project.
- Develop copy to suit project requirements.
- Serve as a part of team to present concepts and other creative work to clients.
- Edit, proofread and provide feedback on project deliverables.
- Receive revisions, corrections and suggestions from channel experts, project managers, senior copywriter and clients; integrate such input appropriately into finished product.
- Work closely with creative, digital and production staff to ensure copy accuracy, fit and appropriateness for specific marketing channel and format.
- Help maintain the bank's Editorial "Voice" Style Guide.
- Write and edit marketing content and communications in support of the bank's marketing strategies, including thought leadership, web, direct response, e-mails, landing pages, collateral and event materials.
Snow Companies, LLC
Copywriter
VA
- Developed fresh, original, creative, on-strategy promotional concepts.
- Produced compelling, accurate copy for print (ads, brochures, flyers, in-office materials), video, event materials, and digital media.
- Worked as part of a creative team.
- Worked within the legal and regulatory restrictions of pharmaceutical marketing.
- Prepared regulatory submissions per client processes and guidelines.
- Met internal and external deadlines.
- Skillful, knowledgeable presentation of work internally and to clients.
- Met deadlines and delivered high-quality pieces that reflect Snow Companies professionalism and strengthen our company’s reputation.
Realtor.com
Copywriter
CA
- Collaborated and worked with the creative services team to ensure that their creative concepts, tactics, and copy tone are on brand, strategically sound, and delivered on deadline
- Worked with other departments & executive staff to gain insight on key messaging.
- Wrote brand-building, product-selling, and grammatically clean copy for audiences that include consumers (B2C) and our customers (B2B) in the real estate space.
- Executed creative from concept to final proof. Ensured accuracy for all materials.
- Brainstorming with Creative Director as well as other Departments to gain insight into key messaging points for campaigns.
- Researched latest statistics and trends and best methods for incorporating into sales messaging.
- Met with department peers and management to set project goals and direction. Watched for campaign effectiveness and make adjustments to messaging when needed.
Education
Bachelors Degree
8.0 CGPA
California State University
CA